101 questions every company should ask itself before going international

Por: Dagoberto Hajjar

LIVRO EM INGLÊS

A well-conceived, carefully implemented international sales program can produce significant sales at a fraction of the cost that it takes to produce the same revenues at home. And not only will you grow your revenues and profits, but the value of your company will increase faster as well, because investors and acquirers place a higher value on technology companies that operate internationally.

Whether you want to improve on the results you are already getting from overseas markets, or are looking for your first international sales, there are many questions that need to be answered. With the 101 questions and answers in this book, we hope we have anticipated many of the questions you might have about successfully selling your product overseas.

In this book you will find that the steps for establishing sales internationally are no different than the steps needed in your own market: Planning and preparation, Implementation and On-Going Management